Sales and Marketing

If you want your agency to be a success, making customer acquisition your top priority is a mistake. Customer retention is a far more profitable priority.

The insurance industry has a reputation for being boring. Here’s how one independent agency broke the mold to show their lighter side.

There are plenty of ways to generate leads digitally, but they will never hold a candle to the word-of-mouth referral. Most agencies, however, don’t have the volume to grow at the pace they desire.

When clients leave, it hurts financially and emotionally. Here are three reasons why they leave—and what you can do about it.

These mistakes could be limiting your ability to build healthier relationships, sell more and coach better.

Here are some ideas that will put you on the right track toward improving your customers’ experience during the sale, as well as a few ways to maintain a relationship once they’re officially clients.

Here are three principles that can help your marketing and sales departments achieve better synergy.

A high customer churn rate is bad for business. Here are three ways to make your clients stickier.

If all you do is chase short-term deals and low-hanging fruit, you run the risk of filling your pipeline with too many unprofitable deals at heavy discounts. On the flipside, if all you do is chase the big deals that take a long time to close, you’ll go h

Sales is a form of communication—and the foundation of successful communication is listening.