Sales and Marketing

When you’re selling a product on a recurring basis, there are opportunities at every stage of the sales cycle to personalize your outreach—from pre-sale through renewal.

Becoming a niche seller takes commitment and a plan, but the rewards can be immense.

How can you help your clients and prospects see the wisdom of your advice without coming across as sales-y?

Here are three deliberate steps you can take to make your work feel more tangible to your prospects.

It’s one thing to create an agency marketing budget in the first place—it’s another thing entirely to execute it.

Insurance is a relationship business—people buy from people, not salespeople. Here are five ways to bring your personality to your agency’s brand.

Exhausted from competing with big names that have infinite dollars to throw at advertising? Creating a marketing budget can help you prioritize your funds to make a little go a long way.

“Ultimately,” says Woody Brown, partner at The Rhoads Group, an independent agency in Cumming, Georgia, “it’s your story that separates you from anyone that’s doing exactly what you’re doing.”

Scripting removes the pressure many producers feel.

What glitters isn’t always gold, and what’s free is not always what’s optimal. If you rely solely on referrals, here are three things you’re missing out on.