Magazine

Whether 2023 brings a short, shallow slump or a deep, drawn-out downturn, here are eight ways to recession-proof your agency for the challenges of the year ahead and beyond.

Instead of leading with features and benefits, create a differentiated experience right off the bat with an impactful story. Once a customer has an emotional point of connection, your competitors won’t stand a chance.

Differentiation often starts with marketing, but it comes alive in the selling process. Even if your agency’s products and services are superior to all others, it means nothing if you can’t convey that to your buyers.

In the new year, the independent agency distribution channel must take advantage of growing opportunities to not only streamline their compliance but also reduce compliance costs and even improve sales efficiency.

You and your customers have been battered these past few years by various catastrophes of near-biblical proportions. Your customers don’t just want a good year, free of missing coverages and underinsured losses. They need it.

Keeping up with the constant stream of digital tools can feel like drinking from a firehose. However, there are several things agency owners can do to ease the process and ultimately become a tech-savvy business.

In 2021, Perspective Insurance purchased three agencies. When Jessica Mulder was tasked with transitioning each agency and its data onto their agency management system, she knew “there were going to be set backs,” she says. “You had to have an open mindse

By: Volume: 119, Issue: 12

A recession, coupled with the numerous other challenges facing the commercial auto insurance market, will certainly create additional headaches for the commercial auto industry.

What EPLI underwriters learned—and what cyber underwriters have come to understand—is that protecting companies from costly claims must start with being proactive about risk management.