If you’re a sports fan, you’ve seen this scenario: A superstar player is brought into a sports franchise and expectations soar about the possibility of winning a championship. But in the end, the move turns out to be a bust. Why is that so often the case?
In July 2022, the Blockchain Insurance Industry Initiative (B3i), the insurance industry’s blockchain project steered by a consortium of 15 insurers and reinsurers, ceased activities and filed for insolvency following unsuccessful funding rounds.
After launching the agency in June 2021, Christopher Sheely used the Great Resignation to his advantage, spreading the word to his past connections and using the lure of freedom and opportunity that many job seekers are looking for.
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Over half (59%) of homeowners are concerned their insurance coverage is insufficient due to inflation and rising replacement costs.
Whether 2023 brings a short, shallow slump or a deep, drawn-out downturn, here are eight ways to recession-proof your agency for the challenges of the year ahead and beyond.
Instead of leading with features and benefits, create a differentiated experience right off the bat with an impactful story. Once a customer has an emotional point of connection, your competitors won’t stand a chance.
Differentiation often starts with marketing, but it comes alive in the selling process. Even if your agency’s products and services are superior to all others, it means nothing if you can’t convey that to your buyers.
In the new year, the independent agency distribution channel must take advantage of growing opportunities to not only streamline their compliance but also reduce compliance costs and even improve sales efficiency.
You and your customers have been battered these past few years by various catastrophes of near-biblical proportions. Your customers don’t just want a good year, free of missing coverages and underinsured losses. They need it.
