Magazine

The Case of Glass-Scratch Fever

Every year, Principal Albert asked me to speak on career day at my old elementary school. I always said yes, anxious to enlighten young minds on the adventurous of all vocations: insurance. I had a standard speech, and every year it kicked more butt th

Taxes Create Perpetuation Predicaments

Independent agents face many challenges in running their businesses, including market cycles, efficient use of technology, employee recruitment and retention. Thanks to soon-to-sunset tax legislation, another concern is rapidly ascending the list: Agency

Jump-Start Your Brand

Whether you’re a small operation or a multinational conglomerate, having a strong brand helps differentiate your agency and make it memorable to potential customers. Building a brand is not a complicated task, but it takes time…

Insurance Issues Heat Up

August recess is here, but Congress was busy finishing up legislation before the break, and insurance issues have not been left out. Due to the 2007 Big “I” Legislative Conference & Convention and the grassroots efforts of our agents, Congress has started

July 2007

By: Volume 104, No. 7

Trusted Choice® will be an Upset

Putatively, the best race horse of the first half of the 20th century—probably the entire century (with my apologies to Secretariat)—was Man o’ War. During his illustrious two-year racing career, Man o’ War won 20 of 21 races! His one loss came in 1919 at

Parental Liability for Children’s Cars

Should a teenage driver be insured under the parents’ policy or the child’s policy? Often, parents want to take a vehicle off of their policy, tit…

The Brand Litmus Test

A brand is much more than a single image or string of words. A brand is not tangible; it lives in the minds and hearts of your customers. A brand is all of the things they think of when they think of your company or your product…

Insurance with International Flair

What’s going on in Japan? In the midst of the land of hybrid cars, mega corporations, bullet trains and electronics comes the first annual convention of the Independent Insurance Agents & Brokers of Japan. That’s right, Big “I” membership is growing at a

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