Magazine

The Case of the Troubled Texans

During a layover in Houston, I hopped into a cab and visited my old school chum Laura at her agency downtown. We used to be partners in shop class where we once built a wooden car with wooden wheels and a wooden engine. Unfortunately, it “wooden” run. La

The Changing Times

Every day, I get up and look in the mirror, and it doesn’t take long to notice the change in my appearance. I see less hair and what is left is a much lighter color than years ago. Unfortunately, these types of changes aren’t reserved just for people. We

The Value of a Value Proposition

I work with many business owners and selling professionals. When I ask them what they do they immediately rush into their title. Each states, “I am the president of a bank” or “I am a consultant…

New Year, New Universe

The new Agency Universe study reveals agent challenges and opportunities in an evolving business climate.

The Case of the BAP Gap

Once again it was time for the Insurance Winter Summer Games, an odd mix of athletic competitions between insurance athle-agents. Every year I attend to score a gold medal in archery. And every year I lose to Bob “Straight Arrow” Winslett. But this year

Staying Relevant in the Digital Age

Consumers are increasingly reliant on the Internet as a research channel to learn more about various auto insurance companies, compare plan options and request rate quotes online. According to comScore’s 2008 Online Auto Insurance Report, consumers reques

A Brand Storytelling Guide

Once upon a time…classic, memorable stories all seem to begin the same way. They start with a simple statement that grows to paint a vivid picture. When told simply and from the heart, using plenty of concrete imagery, these stories become powerful tools.

What is “Vacant” Land?

What is “Vacant” Land? The ISO HO policies automatically include coverage for vacant land as part of the definition of “insured location…

Make the Most of Membership

While visiting with members in various parts of the country, a common question from agents is “What types of insurance services does the association provide to members?” I know you are incredibly busy and are constantly bombarded with information, so it’s

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