Magazine

Putting the Human Touch on 21st Century Personal Lines

It seems today when many property-casualty personal lines insurance companies grow up, they wish to become a direct to the consumer (DTC) marketer—a mini-lizard with a local accent. Yet, the DTC model is an industrial centralized model conceptualized in t

Personal Brands Build Agency Brands

All you have to do is look around to know that brands are powerful. In fact, most people are so loyal to certain brands they stick with them for life. If brand-name products can evoke that kind of loyalty, why can’t people?The truth is that we all have a

Political Stakes are High in 2010

Before most people put away their holiday decorations, the Big “I” Capitol Hill team was hard at work making sure that the 300,000 agents, brokers and professionals they represent have a strong voice in Washington, D.C…

‘Where You Reside’ Could Bankrupt You

In Late last year, the Big “I” Technical Affairs Committee published a white paper entitled, “’Where You Reside’—The ‘Where’s Waldo®?’ Catastrophic Homeowners Policy ‘Exclusion’ That Could Bankrupt Your Insureds…

The Art of Servant Selling

During difficult economic times, clients often struggle to look two or three years out to solve their long-term needs, making it difficult for agents to help customers understand and address strategies for long-term risk management. In such an environment

The Case of the Symbol Spat

I did not know that strawberries bounced. I learned this valuable lesson while standing in the produce aisle at Whole Foods, where a strawberry struck my forehead dead center, bounced off my wrinkled brow and clipped the tip of my nose on its ill-fated j

The Case of the Keyed-Up Kentuckian

The dishes at the potluck dinner I was attending made me long for prison food. Tiny hot dogs in mystery sauce, ambrosia salad and green bean casserole littered the oak dining table. I was about to give up and order takeout when I noticed an intriguing sce

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