Magazine

July 2014

By: Volume 111, No. 7

Price Check

Auto insurance is not a commodity. But with so much focus on costs, consumers think price is all that matters. Agents need to change the conversation.

New View

It’s time to clear up the myths about millennials and who they really are. Ignoring their reality is a big business mistake.

Vital Signs

With modern technology and the ever-increasing use of online applications, a simple signature on an insurance application can be easy to overlook. Don’t forget about its importance.

Fountain of Youth

Times have changed—and the lifestyles of young, working Americans have changed with them—making young adults an untapped market for life insurance sales. Here’s why.

The Secret to Succession

Do you know who your agency’s next principal will be? These leadership traits should stand out above the rest.

Motivating Millennials

The working style of millennials is notably different from that of previous generations. Play to their strengths to increase productivity.

Agency Profile: Just Do It

Thirty-somethings Will and Lisa Lemanski know a social business is a firm with a future. Their M.O. includes consumer-preferred communication and non-traditional advertising.

Declaration of Independents

This independent agent is already working on quality of life for the post-millennial generation. Josh Gibbons, 38, wants kids to feel good about themselves and their futures.

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