Magazine

Recognizing the need to build commercial lines is one thing. Executing a strategy is another, and agents make a few common mistakes when doing so.

Most commercial brokerages plateau well below the expectations of their leaders. Follow these leadership strategies to drive growth in your agency.

If you’re like most independent agents, your website has only two reviews of your agency—and they’re probably at least a year old. But online reviews can help boost opportunity and trust.

How does a small agency in rural Iowa book $2.6 million in annual revenue? Success was fuzzy at first, but today some 85% of Prins Insurance, Inc.’s revenue consists of commercial lines and all 15 employees are licensed.

Hower is carrying on the family business, now in its 52nd year, after joining Kellerman Insurance in 1981 to work with her dad.

By: Volume 112, No. 4

Customer retention and new business development are both critical to your agency. How do you determine the right formula for achieving maximum organic growth?

What’s the key to effective sales feedback and better producer performance? Follow these four steps to ensure a new kind of evaluation conversation with your sales staff.

Within every agency’s customer base lies a labyrinth of coverage limitations and policy exclusions—a potential roadmap to increased revenue.

Shift your perspective: Look at cold calling as your opportunity to claim a spot top-of-mind, supersede those already servicing the business and pre-empt future competition.