Sales and Marketing

With factors such as an aging workforce and economic fluctuations pushing material and wage costs higher, agents can help their clients purchase adequate builders risk coverage.

Among married-couple families in 2023, both spouses were employed in nearly 50% of families, according to the U.S. Bureau of Labor Statistics. Here are three considerations for serving dual-income households.

In response to the hard market, the Big “I” national Young Agents Committee (YAC) and Trusted Choice® created the Young Agents Tactical Series. This podcast and short video series equipped emerging leaders with knowledge and resources to help better serve clients during a challenging time.

The RAP Method is a three-step practical approach to recognizing where you are, adjusting your strategies and persevering through challenges.

With the changing landscape in the personal lines market due to the hard market, personal lines agents may be thinking about diversifying their revenue.

Gonyo has worked every role in an independent agency—from working the front desk to producing—before starting her own agency at 32 years old with “minimal money in a tiny little office,” she says. Today, Blue Line Insurance has four branches and 15 employees, 14 of whom are women.

Artificial intelligence (AI) is transforming how independent agents operate, freeing agents to focus on having meaningful client conversations and providing strategic advice.

Your website is more than a page on the internet—it’s your digital front door and the first impression many prospective clients have of your business.

Social media is a great opportunity for agents to meet customers where they are. Here are three ways agents can use social media to promote their agency.

Setting up business accounts and maintaining a consistent presence on various platforms can significantly boost your online visibility and engagement.