Sales and Marketing

Leads from the Internet seem to have picked up a bad reputation over the years. It’s a question we’ve heard all too often: “We got a lead from TrustedChoice.com—now what?”

Are comparative raters good for the future of the independent agent? A carrier and a tech product manager debate the issue.

Most agents use Facebook to interact professionally with clients and friends, creating an agency Facebook business page and asking contacts to become fans. But should you use Facebook advertising in the same way?

Are you so focused on sales results you’re ignoring what your producers are actually doing? Here’s how to measure the performance benchmarks that really count.

Even without a formal SEO plan, every marketer should consider a few key points to help firm up ranking results for the agency website.

Your recurring task is to create engaging, dynamic and provocative online content about insurance—a topic widely considered stuffy at best and boring at worst. Here’s how.

It’s time to clear up the myths about millennials and who they really are. Ignoring their reality is a big business mistake.

Patience is a virtue with social ROI. What should you say? Is anyone listening? And the biggest question of all: Is it worth all the work?

When was the last time you gave your sales pipelines a checkup? You might be surprised at what’s clogging up the process—and how easy it could be to repair.

“If you don’t know where you are going, any road will get you there.” Lewis Carroll might have been referring to agency investment in customer and prospect marketing.