Sales and Marketing

Many customers have doubts about not only the value of insurance, but also whether the industry has their best interests at heart. Here’s how to approach them.

Many people tend to take it easier during the summer months—including your competitors. Could this be the perfect time to focus on sales?

Good email etiquette is essential to any marketing message. Follow these best practices to ensure your message hits its mark.

Want to wake up to new leads in your inbox every Monday morning? Implement these three strategies to attract prospects—and keep them coming.

Marketing automation—designed to streamline your marketing tactics—drives an average 14.5% increase in sales productivity while cutting time spent on marketing down to one hour a week.

The options for your marketing strategy are endless. To feel a sense of accomplishment, choose four—and commit to them regularly.

New technologies make it simple to convey information, even when you’re not in the same room with prospects.

Cross selling is hardly a new concept, yet the average independent agency still writes fewer than two policies per household. The solution lies in thinking in terms of what your clients need—in other words, shifting to a client-centric sales approach.

Personal auto shoppers have high standards when it comes to website capabilities. Ensure your website isn’t inhibiting potential sales—or pushing current clients to other agencies to service their needs.