Sales and Marketing

Want to wake up to new leads in your inbox every Monday morning? Implement these three strategies to attract prospects—and keep them coming.

Marketing automation—designed to streamline your marketing tactics—drives an average 14.5% increase in sales productivity while cutting time spent on marketing down to one hour a week.

The options for your marketing strategy are endless. To feel a sense of accomplishment, choose four—and commit to them regularly.

New technologies make it simple to convey information, even when you’re not in the same room with prospects.

Cross selling is hardly a new concept, yet the average independent agency still writes fewer than two policies per household. The solution lies in thinking in terms of what your clients need—in other words, shifting to a client-centric sales approach.

Personal auto shoppers have high standards when it comes to website capabilities. Ensure your website isn’t inhibiting potential sales—or pushing current clients to other agencies to service their needs.

Because clients and prospects are busy, summer is a difficult time to generate new sales. Keep insurance relevant this season by asking questions about exposures that go hand in hand with summer activities.

Did you know that 80% of sales require five follow-up calls after the meeting, but 44% of salespeople give up after one follow-up? Leveraging a sales automation tool is critical for agencies in building a book of business and driving sales from prospect t

If you don’t know anything about the Snapchat app, you and your business could be missing out on a valuable marketing tool—and a crucial demographic.