Positivity Key to Earning Clients’ Attention and Trust in Post-Coronavirus World
How one independent agent is maintaining focus on providing positivity to others, offering pertinent information and connecting virtually as much as possible
Sales and Marketing
TrustedChoice.com and the Big ‘I’ to Make Agents More Visible Online
TrustedChoice.com announced an expanded partnership with the Big “I” which is set to ensure that when shoppers are looking online for an independent agent in their city, they’ll find a Trusted Choice® independent agent.
3 Ways to Supercharge Your Marketing Funnel
Through online marketing funnels agencies can measure how they are being perceived, what types of people they are reaching, why they became clients and how their clients want to interact with them. Here are three steps to supercharge this framwork.
5 Tenets of Refreshing a Legacy Brand
If you’re planning to refresh your agency’s brand to make it stand above the competition, consider following these five guidelines.
Insurance Needs Are Evolving—Can Your Marketing Technology Keep Up?
Agents and brokers must continue to react to the changing trends in the insurance sector to thrive. Here are three strategies to use digital marketing to connect with consumers.
Building Your Book of Advocates
Producers need to leverage their relationships to build advocates who can help them forge new customer relationships. Here are the three types of advocates and how to build them.
J.D. Power and Big ‘I’ Study Highlights Independent Agent Challenges
A study released this week by J.D. Power in alliance with the Big “I” highlights consumers’ need for a more personalized approach and areas in which independent agents need to up their game in order to remain competitive.
Sad to See You Go: Should Agents Follow Up on a Request to Cancel?
When a customer sends you a cancellation request, do you follow up with a letter asking if there is a problem?
6 Steps to Create Content for Search Engine Optimization
By structuring your agency’s website content around keywords potential readers are searching for, you can bring in traffic and even new customers. Here are six steps to create a solid content plan.
4 Tips for Creating Content for Your Agency’s Blog
Consistently creating content for your agency’s blog helps nurture customers’ trust and respect for you as an insurance authority. Here are four ways to design a powerful online presence.
