Sales and Marketing

Will Canterbury is an entrepreneur in the truest sense. From running a lawn care business to pursuing a music career to selling furniture, Canterbury has done it all.

Every agency has its own “unwritten rules”: those lessons, bits of wisdom or do’s and don’ts that may not show up in trainings or be written down anywhere but make all the difference in running a successful business

Independent Agent magazine speaks with an agent from each revenue category about their experiences with the Best Practices Study and how their business operates.

Effective marketing is important, but careless marketing can be dangerous. When it comes to marketing while managing your own risk, the primary tip is simple: Don’t overpromise.

If cybercriminals gain access to cyber coverage details, it can shift the balance of power in their favor, making ransom demands more calculated, negotiations more difficult and outcomes more costly.

The special events market has evolved since the coronavirus pandemic, as attendees now have new expectations for events, pushing organizers and the insurance industry to do more.

On this episode of Agency Nation Radio, we chat with Kelley Carter, president of Choice Insurance Agency, Member of Choice Financial Group in Virginia Beach, Virginia.