Sales and Marketing

In a new monthly column, get to know Peter van Aartrijk, principal of Aartrijk and all-round insurance industry icon.

Three industry experts discuss digital marketing, content creation and website strategies that will help independent agents grow their visibility.

Blog posts that engage potential customers are a great way to attract business. Here are nine ways to get more attention.

Every agency needs a growth strategy. Use these questions to build marketing personas that will help you reach your ideal customers.

The digital marketing arena is changing quickly—and 2023 will only bring more changes. Here are six tricks independent insurance agencies can keep up their sleeve.

While influencer marketing has been a marketing buzzword for years, it can seem daunting to incorporate it into your marketing plan. Here’s how to get started.

While your clients may be tempted to cut corners on their insurance coverages, insurance protection and proactive risk management measures are vital to make it through an economic downturn.

Regardless of your tenure, size, market, niche, staffing or any other descriptor, this conflict is real and the way you approach it defines your organization.

In these challenging times, it’s especially important to take exquisite care of your existing customers. Here are seven things every customer-facing person needs to know.

After launching in April 2022, Mikayla Cooper’s decision to go solo is already proving to be profitable. “Now my goal has shifted to expanding my business,” she says. “It’s going to take time and hard work, but as long as you keep pushing, it’ll work.”