Sales and Marketing

How women build long-term customer relationships and loyalty.

To avoid losing control of the sale and a prospect’s attention, plan for more meaningful follow-up by incorporating a rather simple sales strategy.

As the digital marketplace evolves, the path to identifying and nurturing leads will also change. Here are three ways to get your agency started with digital marketing.

Networking is a key strategy to strengthen and develop your agency’s business opportunities, reputation and even friendships. Here are seven ways to take your networking to the next level.

If you’re a commercial agent, your next customer is probably on LinkedIn. Here’s a five-step strategy to make LinkedIn an integral part of your marketing mix.

As an industry, P-C insurers spend a lot on advertising. How does insurance advertising spending stack up against all national advertising spending? And does all that spending even make sense?

Honing your craft is imperative in the insurance business—and the acting business. Here are seven tips from the actor’s toolbox to up your producing game.

As the 21st century enters a new decade, what tactics are independent insurance agents using to grow their business and increase sales?

At 30, with seven years of on-the-job experience, Avery Moore speaks with the perspective of a veteran. “We need more strong women to lean in and seize opportunities as producers. I grew up watching my mother, but when I tried to find my own community as

To create producers that can achieve early and ongoing success, agencies must reevaluate their approach and embrace a new way of thinking when it comes to producer training.