Sales and Marketing

In the first of a two-part episode of Agency Nation Radio, tune in to a discussion about agency leadership during an recessionary economy, inflation and a hard market.

In a new monthly column, get to know insurance fangirl Olivia Schmitt.

Instead of leading with features and benefits, create a differentiated experience right off the bat with an impactful story. Once a customer has an emotional point of connection, your competitors won’t stand a chance.

Differentiation often starts with marketing, but it comes alive in the selling process. Even if your agency’s products and services are superior to all others, it means nothing if you can’t convey that to your buyers.

In the new year, the independent agency distribution channel must take advantage of growing opportunities to not only streamline their compliance but also reduce compliance costs and even improve sales efficiency.

After years of working for her family’s captive agency, Mikayla Cooper started a fully virtual independent agency in April 2022. This podcast is sponsored by PersonalUmbrella.com.

What should agents be doing today to reach the clients of tomorrow? Here are three tips to reach the next generation of insurance consumers.

In a new monthly column, get to know Peter van Aartrijk, principal of Aartrijk and all-round insurance industry icon.

Three industry experts discuss digital marketing, content creation and website strategies that will help independent agents grow their visibility.

Blog posts that engage potential customers are a great way to attract business. Here are nine ways to get more attention.