Sales and Marketing

Without access to the right decision-maker, agents find themselves engaged with representatives who don’t have the authority to facilitate change or make purchasing decisions.

How do you get your agency high up on that search engine results page? One important component is backlinks.

Here are the three different selling approaches—and why only one is effective.

Having the tools to help expand the agent-client relationship and being able to employ them properly ensures the best chance of building customer loyalty and receiving referrals.

On this episode of Agency Nation Radio, Robbie Moore, executive vice president, Blanchard & Calhoun Insurance in Augusta, Georgia, shares how his involvement with the Big “I” has helped him thrive in the independent agent channel.

Finding a niche market helps agents go from “one of many” to one of the few.

Sales velocity may be one of the most important indications of an agency’s ability to succeed and perpetuate over the long term.

Stop spending time on low-probability opportunities and instead focus on prospects who are a right fit. Here are three ways to make sure you aren’t wasting your time on a prospect.

While all relationships are important, they are not all equal. If you’re taking stock of your connections, ask yourself these four questions.

The customer’s experience comes first, or they can and will take their business elsewhere. Here are five core practices you can focus on to provide your customers with the best experience.