Sales and Marketing

Kelly Donahue-Piro, owner of Agency Performance Partners, sits down with two experienced agency presidents to share advice for how to interact with clients in the hard market.

If you want to improve your local listings and ensure consumers in your area choose your business over other local insurance agents or companies, then you must start prioritizing local SEO.

Drago, marketing manager at The Penn Mutual Life Insurance Company, spoke with Independent Agent magazine about how agents can best use marketing resources to strengthen their businesses.

Here are four ways for insurance agents to get themselves in front of potential customers on a local level.

Some opportunities need more focus—enough that you should make a big play to win them.

Megan Bell leads Falvey Insurance Group’s marketing and communications and customer experience initiatives. She is also the co-chair of Falvey’s Volunteerism & Philanthropy Committee and created the Women at the Helm speaker series in 2022.

Cybercriminals like to target small businesses’ social media accounts—here’s how to keep your accounts safe.

Text messaging is a quick, direct and often underutilized way to contact potential clients. But what’s the most effective way to do this?