Agency Nation Meets: Lucas Hendricks
Lucas Hendricks, CEO of Lift Local, has over 13 years of digital marketing experience, nine of which have been spent marketing for insurance agencies.
Sales and Marketing
How Independent Insurance Agents Are Making Communities More Resilient
One thing is clear when it comes to catastrophes: Business as usual is no longer an option. Agents are in a prime position to become vocal leaders shaping resilience strategy on a community level.
Power Hour: What Could You Do With an Extra Hour a Day?
There are hundreds of clever ways that independent agency professionals across the country are investing the regained time. Across them all, one thing is clear: The extra hour is always time well spent.
6 Strategies to Improve Retention and Keep CAC Down
Keeping an existing client is far more cost-effective than chasing down a new one. Here are six steps to retain more clients and keep costs down.
Back Office Technology: How Modernization Improves the Client Experience
Successful companies are building connected infrastructures that automate commission reporting, track book-of-business in real time, surface compliance gaps and help agents identify customers who need outreach.
4 in 5 Parents of Teen Drivers Would Enroll Child in Telematics Program
Less than half of parents rate their teen’s driving as good or excellent, according to Nationwide, with some parents reporting their teen’s unsafe driving behaviors, including styling their hair or even watching videos.
Westfield Adds Inland Flood Coverage Endorsement
The endorsement is designed for homes outside historical high-risk flood zones and provides coverage for damage from flood waters or surface waters.
Big ‘I’ Releases 2025 Market Share Report
The Big “I” 2025 Market Share Report shows that independent agencies place 61.5% of all U.S. property & casualty insurance, a clear sign of the channel’s continued strength.
From Awareness to Action: How Insurance Agents Can Help Homeowners Close the Resilience Gap
A new report reveals a troubling disconnect between what homeowners know and what they do to protect their homes. Learn how agents can turn knowledge into action and value.
Communicate Risk Exposures to Middle-Market Clients
By using clear language, tailored messaging, data-backed insights and relatable examples, insurance agencies can guide their clients to strategic protection.
