4 Ways to Drive Small Commercial Leads Through Web Optimization
With hard market conditions being particularly acute in the personal lines space, focusing efforts on driving small commercial leads is a great way for agents to diversify their book.
Sales and Marketing
Social Media Trends to Look Out For in 2024
Here are the emerging trends for the most popular social media platforms, and how you can leverage them to enhance your online presence.
Young Agents Take On the Hard Market: Talking Renewal Tactics
The Big “I” Young Agents and Trusted Choice® are teaming up to bring you the first episode in a special hard market bonus podcast series on Agency Nation Radio.
5 Trends Shaping the Independent Agency System
As we begin 2024, independent agents have an opportunity to meet these disruptions head-on and get ahead of a new set of emerging trends—from artificial intelligence to Generation Z in the workplace—that will continue to change the way we do business.
Future-Proof Your Agency Through Growth Marketing
Growth marketing encompasses more than lead generation. It’s a systematic commitment to try different techniques to reach target audience groups.
Why the Key to Effective Selling Isn’t the Close
Sales isn’t about the close. It’s about connecting first and figuring out the details afterwards.
The Disconnect Between Customer Service and Client Servicing
As you start the new year, think about “how” you will interact, instead of only focusing on the task at hand.
Nearly 70% of Americans Are Reviewing Their Insurance Policies
As many as 46% of Americans have considered or have already taken a higher deductible to save money on insurance, while 22% have considered going uninsured to save money.
Why Creating a Memorable Brand Can Elevate Your Insurance Agency
Within 90 seconds, a person makes a subconscious judgment about your agency, so you need to carefully plan your branding approach.
Liberty Mutual and Safeco Insurance Honor ‘Outstanding’ Big ‘I’ Members
Four Big “I” members were recognized for implementing cutting-edge technology, investing in recruiting and training top talent, and finding creative ways to position their agencies for long-term growth.
