Differentiation often starts with marketing, but it comes alive in the selling process. Even if your agency’s products and services are superior to all others, it means nothing if you can’t convey that to your buyers.
In the new year, the independent agency distribution channel must take advantage of growing opportunities to not only streamline their compliance but also reduce compliance costs and even improve sales efficiency.
After years of working for her family’s captive agency, Mikayla Cooper started a fully virtual independent agency in April 2022. This podcast is sponsored by PersonalUmbrella.com.
What should agents be doing today to reach the clients of tomorrow? Here are three tips to reach the next generation of insurance consumers.
In a new monthly column, get to know Peter van Aartrijk, principal of Aartrijk and all-round insurance industry icon.
Three industry experts discuss digital marketing, content creation and website strategies that will help independent agents grow their visibility.
Blog posts that engage potential customers are a great way to attract business. Here are nine ways to get more attention.
Every agency needs a growth strategy. Use these questions to build marketing personas that will help you reach your ideal customers.
The digital marketing arena is changing quickly—and 2023 will only bring more changes. Here are six tricks independent insurance agencies can keep up their sleeve.
While influencer marketing has been a marketing buzzword for years, it can seem daunting to incorporate it into your marketing plan. Here’s how to get started.
