williamjones

The Art of Servant Selling

During difficult economic times, clients often struggle to look two or three years out to solve their long-term needs, making it difficult for agents to help customers understand and address strategies for long-term risk management. In such an environment

The Case of the Symbol Spat

I did not know that strawberries bounced. I learned this valuable lesson while standing in the produce aisle at Whole Foods, where a strawberry struck my forehead dead center, bounced off my wrinkled brow and clipped the tip of my nose on its ill-fated j

The Case of the Keyed-Up Kentuckian

The dishes at the potluck dinner I was attending made me long for prison food. Tiny hot dogs in mystery sauce, ambrosia salad and green bean casserole littered the oak dining table. I was about to give up and order takeout when I noticed an intriguing sce

Many Hats, One Niche

Practice groups focused on selling multiple products to niche sectors gain popularity.

Get Your Piece of the Stimulus

We are in the midst of a perfect storm in the benefits industry. Government contractors—and the independent insurance agents who serve them—have never had so much opportunity mixed with so much challenge. If you’re looking for new clients or even new ways

Branding for a Target Market

Most companies already have a brand—they just may not be aware of it. Branding is what others say when they want to describe your agency to someone else. Your brand becomes whatever words and descriptions they use.There’s no such thing as a good or bad br

BAP Towing Coverage

An auto collision occurred in a remote location, and the resulting towing bill of $457 was declined by the adjuster since no towing and labor coverage was purchased by the insured. However, the policy requires the owner to protect the property from furthe

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