williamjones

Why You Need Trusted Choice

Your agency has a strong brand in your local community. So, why do you need Trusted Choice®? You need Trusted Choice® because it makes your local agency brand much stronger…

The Case of the Risky Business Owner

A woman was staring greedily at my Kamchatka, which was shamefully exposed. For those of you unfamiliar with Risk, the classic board game of world domination, Kamchatka is a territory in Asia—a continent I have fought bitterly to keep intact for the bett

Preserving a Lifeline

In a difficult economy, disability coverage helps your clients protect their most valuable asset: their income.

Independent Agents: Frontline Defenders Against Premium Fraud

Insurance premium fraud has long been a serious problem across all lines of insurance, especially workers’ compensation. When policyholders falsify company data to reduce their premium, it has negative financial and legal ramifications for everyone, inclu

Comparing Rotten Apples and Oranges

You’ve seen the commercials: “Call now and save 15% or more on your car insurance.” Unfortunately, when someone is selling substandard coverage or service, the only marketing ploy is price. Consequently, advertising campaigns lead consumers to believe the

Bring in Branding Reinforcements

One of them is “on your side.” Another is “like a good neighbor.” And yet one more claims that “you are in good hands.” Mention these taglines to anyone and they can probably tell you what insurance company each represents. These slogans provide a distinc

Agents Hit the Hill for Health Care Reform

Last month, more than 1,000 professional health insurance advisors, agents, brokers, consultants and employee benefit specialists boarded planes, trains and automobiles to converge in Washington, D.C. for an unprecedented fly-in on health care reform…

What Have We Done for You Lately?

One of the best things about being chairman of the Big “I” is getting to know so many members from across the country. This experience has reinforced for me how truly “independent” we are. Being independent is one of the common characteristics we share, a

The Case of the Runner’s Rental

I never expect the unexpected. Just the other day I was walking along the park, minding my own business, when an athletic blonde jogged up and asked me about insurance…

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