Texting Is the Next Frontier of Insurance Communications
People constantly check their devices for notifications, and there are only a handful of moments in the day when most people aren’t within reach of their phones.
Sales and Marketing
5 Ways to Leverage AI on Social Media
From writing a better message to improving posting efficiency, artificial intelligence (AI) can help agents use social media to engage clients and drive business growth.
Why No Marketing Can Be the Best Marketing
You can’t shine a sneaker. Improving what you sell is better than improving how you talk about what you sell.
Trusted Choice® Releases AI Marketing Toolkit
The toolkit provides resources for mastering AI prompts, using AI for search engine optimization (SEO), auditing an AI chatbot, ethics and best practices, and more.
Young Agents Take On the Hard Market: Marketing and Communication Tactics
In the latest installment of a special bonus podcast series from the Big “I” national Young Agents Committee (YAC) and Trusted Choice®, a panel focuses on marketing strategies in today’s marketplace.
Proactive Education Creates Opportunities in the Hard Market
The latest research from Liberty Mutual and Safeco explores how the hard market is impacting both agents and customers and how agents can improve customer satisfaction and retention.
6 Steps to Success with Email Automation
Email automation can help your agency reach the right audience at the right time with relevant content, contributing to new business and long-term customer satisfaction.
6 Ways to Craft Winning Insurance Proposals
A generic proposal is a missed opportunity. Customize your proposal to reflect the unique aspects of your client’s business, emphasizing how your solutions address their specific concerns and objectives.
Half of Auto Insurance Consumers Are Shopping for New Policies
The increase in auto insurance shopping is prompted by soaring auto insurance costs, with a 22.2% year-over-year increase in the average cost of auto insurance through the end of February.
AN Radio: If You’re Going to Niche, Niche
Tune in to hear agents’ unique stories on how personal passion and industry knowledge play critical roles in defining a successful niche, as well as practical tips to navigate and succeed in niche markets.
