Sales and Marketing

The Affordable Care Act can be the independent agency’s opportunity to turn lemons into lemonade—it’s a significant sales opening for the entire industry.

Gaining a deep understanding of the customer is the most powerful tool we have as salespeople. Are you asking the right questions?

You’re already leveraging social media to market your business. But how do you ensure you’re using the voice that matches the medium?

“Insurance Goddess” Carrie Reynolds is willing—even eager—to poke fun at herself if it means people will engage with her and learn something about insurance.

Budgeting for successful agency marketing plans next year? You’ll have to consider the needs of consumers who aren’t shopping on Main Street anymore.

Companies that blog have 97% more inbound links. Business-to-business marketers with blogs generate 67% more leads. Websites with blogs have 434% more indexed pages. Here’s how to harness that power.

Leads from the Internet seem to have picked up a bad reputation over the years. It’s a question we’ve heard all too often: “We got a lead from TrustedChoice.com—now what?”

Are comparative raters good for the future of the independent agent? A carrier and a tech product manager debate the issue.

Most agents use Facebook to interact professionally with clients and friends, creating an agency Facebook business page and asking contacts to become fans. But should you use Facebook advertising in the same way?

Are you so focused on sales results you’re ignoring what your producers are actually doing? Here’s how to measure the performance benchmarks that really count.