Sales and Marketing

In insurance sales, asking questions can often be more valuable than knowing answers. It’s all about focusing on helping the other person solve a problem.

Primarily applicable to the fields of economics, political science and psychology, game theory originally addressed zero-sum games, in which one person’s gains result in another’s loss.

“Mission” and “vision” statements often find their ways into agency customer marketing pieces, media releases, blogs, presentation, website copy and more. But many are poorly constructed. Here’s how to get it right.

According to business2community.com, 80% of consumers research products online—making digital marketing a huge industry. To get your digital marketing strategy off to a great start in 2016, consider these statistics.

Was “increase agency revenue” your New Year’s resolution? Independent agents who love stats will appreciate this worthwhile tactic.

As the insurance workforce promises to turn over in the years ahead, forward-thinking agencies are recognizing the need to use automation in their sales operations to bring new producers up to speed.

It seems like every day a new groundbreaking tool “guarantees” you’ll write more business and transform everything you ever learned about selling insurance. While technology doesn’t replace tried-and-true methods, it does offer reinforcement.

We live in an age where data—metrics, statistics, etc.—dictate our decisions in both personal and commercial sectors, including those involving insurance.

As a sales professional, you understand the needs, wants, frustrations and desires of your prospects and clients better than anyone else. It’s up to you to share this knowledge so you can serve more people.

Many agencies have traditionally maintained a division between sales and service roles. But is that the most effective use of your staff’s time and skills? It might be time to rewrite the agency playbook.