Sales and Marketing

It’s easy for sales professionals to yield to emotions rather than using them to your advantage. Mental preparedness will assist in controlling your next steps.

When’s the last time you took stock of your agency’s website? Whether your website is in need of a check-up or a full-blown makeover, here are five things every agency website needs.

There are two times when a salesperson stops practicing the basics in sales: when things are going poorly and when things are going well.

While many staff members are immersed in marketing every second of the day, that doesn’t make everyone equally qualified to identify the who, what, why, where and when of an effective marketing campaign.

Use your logo. When you approach it properly, logo redesign forces thoughtful consideration of how your agency wants to position itself and its key strengths.

Recognizing the need to build commercial lines is one thing. Executing a strategy is another, and agents make a few common mistakes when doing so.

If you’re like most independent agents, your website has only two reviews of your agency—and they’re probably at least a year old. But online reviews can help boost opportunity and trust.

Shift your perspective: Look at cold calling as your opportunity to claim a spot top-of-mind, supersede those already servicing the business and pre-empt future competition.

Many independent insurance agencies use acquisition to fuel growth. As opposed to corporate takeovers, it can be a more ideal solution when one privately owned company simply absorbs another—but it does create a marketing challenge.

The Affordable Care Act can be the independent agency’s opportunity to turn lemons into lemonade—it’s a significant sales opening for the entire industry.