Sales and Marketing

Recognizing the need to build commercial lines is one thing. Executing a strategy is another, and agents make a few common mistakes when doing so.

If you’re like most independent agents, your website has only two reviews of your agency—and they’re probably at least a year old. But online reviews can help boost opportunity and trust.

Shift your perspective: Look at cold calling as your opportunity to claim a spot top-of-mind, supersede those already servicing the business and pre-empt future competition.

Many independent insurance agencies use acquisition to fuel growth. As opposed to corporate takeovers, it can be a more ideal solution when one privately owned company simply absorbs another—but it does create a marketing challenge.

The Affordable Care Act can be the independent agency’s opportunity to turn lemons into lemonade—it’s a significant sales opening for the entire industry.

Gaining a deep understanding of the customer is the most powerful tool we have as salespeople. Are you asking the right questions?

You’re already leveraging social media to market your business. But how do you ensure you’re using the voice that matches the medium?

“Insurance Goddess” Carrie Reynolds is willing—even eager—to poke fun at herself if it means people will engage with her and learn something about insurance.

Budgeting for successful agency marketing plans next year? You’ll have to consider the needs of consumers who aren’t shopping on Main Street anymore.

Companies that blog have 97% more inbound links. Business-to-business marketers with blogs generate 67% more leads. Websites with blogs have 434% more indexed pages. Here’s how to harness that power.