Cross selling is hardly a new concept, yet the average independent agency still writes fewer than two policies per household. The solution lies in thinking in terms of what your clients need—in other words, shifting to a client-centric sales approach.
Personal auto shoppers have high standards when it comes to website capabilities. Ensure your website isn’t inhibiting potential sales—or pushing current clients to other agencies to service their needs.
Because clients and prospects are busy, summer is a difficult time to generate new sales. Keep insurance relevant this season by asking questions about exposures that go hand in hand with summer activities.
Did you know that 80% of sales require five follow-up calls after the meeting, but 44% of salespeople give up after one follow-up? Leveraging a sales automation tool is critical for agencies in building a book of business and driving sales from prospect t
If you don’t know anything about the Snapchat app, you and your business could be missing out on a valuable marketing tool—and a crucial demographic.
Facebook, Twitter, LinkedIn—you’re familiar with social media in your personal life, but are you leveraging it for your business as well? Your agency can’t ignore social anymore. Here’s how to start.
For a small business, is it better to focus on one social media platform than try to be a jack of all trades? Two marketing experts debate the issue.
Too many salespeople say when they’re with a customer, they create excitement and interest, but the customer’s interest wanes soon afterward. Here are four ways to ensure the customer maintains lasting beliefs about your conversation.
SEO has become anything but simple over the years. The good news for insurance agents, however, is that you can easily rank high in SEO without spending time optimizing and regularly adding content to your website.
Many consumers don’t fully understand insurance. As an insurance professional, it’s your job to educate them—and in doing so, find opportunities to gain loyal brand advocates and new policyholders.
