Sales and Marketing

Has a Starbucks barista ever asked you if you want to add a “warm roll” or “yummy treat” to your order? There’s no pushing and no hard sell—but it works.

To better connect with consumers, ditch the insurance jargon and communicate in a way that’s interesting and relevant to those doing business with you.

Establishing who you are as a brand is a necessary prerequisite to serving those who respond to your unique strengths. Here are three simple actions you can take to start developing your brand’s voice today.

What usually makes potentially good salespeople fail has little or nothing to do with poor sales skills. Here are 14 common ways salespeople sabotage their own careers.

If your clients are active on LinkedIn, the platform can provide insight into the worlds they travel in, the relationships they maintain and the people they’re connected with. Here are five ways to leverage the platform.

Although an insurance policy is not the same as a pair of winter boots, consumers expect their shopping experience to be convenient either way.

The first 30 seconds of any sales call has the power to either help welcome a new customer to the agency family, or stain the agency’s reputation as the newest trending hashtag in Facebook and Twitter feeds.

It’s never been so simple or cost effective to take advantage of video marketing. Here are a few types of videos for your agency to consider—and some tips to help you get started.

Thanks to new strategies and innovative technology, it’s now possible to take a consultative approach and deliver the right message to the right prospect—right on time.

How can you actively promote yourself with zero or minimal dollars? Focus on opportunities that rely more on time and effort than money. Here are some “free” awareness drivers and marketing tactics that help you do so.