Sales and Marketing

While you’re stuck in the same old rut, top salespeople are hacking their way to more sales. Here’s how.

Because consistency is a brand’s best friend, you need someone in your agency to ensure all materials accurately align with your brand message, voice and tone.

Newly licensed at age 19, Ryan Murdie planned to sell insurance to all his friends—but “learned just how important qualifying a prospect was,” he recalls.

Here are five characteristics of businesses that manage to strike a balance between “the way we’ve always done it” and “the way things work now.”

Digital marketing doesn’t diminish the value of meeting your client face to face—it enhances it. Here are three simple, cost-effective ways to get started today.

Is search engine optimization worth the effort? Two industry experts debate the issue.

If you’re a sports fan, you’ve probably arrived early to a ballpark or venue to enjoy a beverage or something hot off the grill before the game begins. Why not take the same approach in sales?

When a prospect declines your services, it doesn’t mean all hope is lost. Whether or not you make the sale often depends on your response.

Don’t spend hours online. This agent found an easier way to put together a prospect list.

Big moments in clients’ lives correlate closely with insurance shopping and defection. Here’s how to be intentional about integrating important life events into a retention marketing strategy.