Sales and Marketing

Does your agency’s brand resonate with prospects and clients? New research suggests it may not. Use these strategies to send the right message.

Differentiate yourself from competitors by asking customers questions that facilitate dialogue—and avoiding questions they’ve already answered.

Many customers have doubts about not only the value of insurance, but also whether the industry has their best interests at heart. Here’s how to approach them.

Many people tend to take it easier during the summer months—including your competitors. Could this be the perfect time to focus on sales?

Good email etiquette is essential to any marketing message. Follow these best practices to ensure your message hits its mark.

Want to wake up to new leads in your inbox every Monday morning? Implement these three strategies to attract prospects—and keep them coming.

Marketing automation—designed to streamline your marketing tactics—drives an average 14.5% increase in sales productivity while cutting time spent on marketing down to one hour a week.

The options for your marketing strategy are endless. To feel a sense of accomplishment, choose four—and commit to them regularly.

New technologies make it simple to convey information, even when you’re not in the same room with prospects.