Sales and Marketing

Why Sales Leaders Need More Empathy

Poor leaders too easily forget the challenges a salesperson faces in finding and engaging customers. Great leaders, by contrast, are able to understand the feelings and challenges faced by the people they lead.

9 Questions for Thinking Your Way to Success

Success depends on being among the few that others can count on to get the job done right—and that requires thinking. Ask yourself these questions to think your way to success.

Top 6 Selling Bloopers—and How to Avoid Them

In sports, a blooper is a preventable error that favors the other team. In business, similar blunders end up favoring the competition—particularly during buying conversations with potential clients.

How to Create Sales Incentives that Motivate

Most managers don’t know what inspires and motivates each individual on their team to perform. Instead, they make two general assumptions: That salespeople are coin operated, and that what motivates the manager personally will also motivate everyone else.

Agency Profile: Captive Crossroads

After working in claims for a carrier and later for State Farm, Mark Bailey realized he wanted to leave a personal mark on his business—and the captive culture wasn’t conducive to that goal.

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