Sales and Marketing

Is search engine optimization worth the effort? Two industry experts debate the issue.

If you’re a sports fan, you’ve probably arrived early to a ballpark or venue to enjoy a beverage or something hot off the grill before the game begins. Why not take the same approach in sales?

When a prospect declines your services, it doesn’t mean all hope is lost. Whether or not you make the sale often depends on your response.

Don’t spend hours online. This agent found an easier way to put together a prospect list.

Big moments in clients’ lives correlate closely with insurance shopping and defection. Here’s how to be intentional about integrating important life events into a retention marketing strategy.

Has a Starbucks barista ever asked you if you want to add a “warm roll” or “yummy treat” to your order? There’s no pushing and no hard sell—but it works.

To better connect with consumers, ditch the insurance jargon and communicate in a way that’s interesting and relevant to those doing business with you.

Establishing who you are as a brand is a necessary prerequisite to serving those who respond to your unique strengths. Here are three simple actions you can take to start developing your brand’s voice today.

What usually makes potentially good salespeople fail has little or nothing to do with poor sales skills. Here are 14 common ways salespeople sabotage their own careers.

If your clients are active on LinkedIn, the platform can provide insight into the worlds they travel in, the relationships they maintain and the people they’re connected with. Here are five ways to leverage the platform.