Why You Should Stop Saying ‘Value-Added’
The term “value-add” is a throwback to an old way of engaging with prospects, and it has no place in today’s sales environment.
Sales and Marketing
5 Ways to Win Millennial Clients—and 5 Ways to Lose Them
Millennials are the future of your agency. Win them now and they’ll give your business legs for the next 35 years.
How to Free Up Time for Digital Marketing
No agent has spare hours for Facebook and uncomfortable video creation. Here are four simple ways to make time—without neglecting your workload.
On-Hold Marketing: A Better Way to Handle Calls at Your Agency
Insurance organizations still rely on the phone to conduct business and get leads—which means bad call handling can be the difference between attracting new business and driving the customer away permanently.
Rewriting the Story: Don’t Accept the Disruptor Narrative
TrustedChoice.com is cutting through disruptors—and questioning the digital insurance narrative.
7 Productivity Hacks that Make a Great Salesperson
While you’re stuck in the same old rut, top salespeople are hacking their way to more sales. Here’s how.
Why Your Agency Should Have a Brand Enforcer
Because consistency is a brand’s best friend, you need someone in your agency to ensure all materials accurately align with your brand message, voice and tone.
Declaration of Independents: Ryan Murdie
Newly licensed at age 19, Ryan Murdie planned to sell insurance to all his friends—but “learned just how important qualifying a prospect was,” he recalls.
How Your Traditional Agency Can Thrive in the Social Age
Here are five characteristics of businesses that manage to strike a balance between “the way we’ve always done it” and “the way things work now.”
3 Digital Marketing Strategies that Amplify Personal Interaction
Digital marketing doesn’t diminish the value of meeting your client face to face—it enhances it. Here are three simple, cost-effective ways to get started today.
