Sales and Marketing

It’s the time of year when resolutions abound. Some are realistic, others not so much. But with these five steps to improve your agency’s sales, the Big “I” has your back.

In marketing, there are no rules. There is nothing that works for every situation or business. With that in mind, here are a few recommendations on how to find an approach that works for you.

In insurance, the money is in the renewals. Now, your clients want to know if you are actually a cool insurance agency or if it was all just a facade. What are you going to do to keep them coming back for more?

Take a look at your calendar. How much time do you have specifically set aside over the next 90 days to do business development work?

Many independent agencies don’t have the kind of financial or human resources necessary to offer their insurance clients convenient tech like chat services, 24/7 availability, mobile-optimized websites and mobile apps.

If a business is on track to hit monthly or quarterly goals, it’s easy to slide developing essential processes and strategies down to the bottom of the priority list.

Your competitors will arrogantly rely on technology, massive budgets and longstanding reputations, leaving you to rely on something much better: community.

You work hard getting new accounts, you take servicing them seriously, and still, they leave. Why?

The modern sales process isn’t about the salesperson at all. It’s about the customer. Four sales gurus explain what professional sales looks like today—and where it’s going tomorrow.

Focus on your customers—or someone else will.