Sales and Marketing

A high customer churn rate is bad for business. Here are three ways to make your clients stickier.

If all you do is chase short-term deals and low-hanging fruit, you run the risk of filling your pipeline with too many unprofitable deals at heavy discounts. On the flipside, if all you do is chase the big deals that take a long time to close, you’ll go h

Sales is a form of communication—and the foundation of successful communication is listening.

Your online impression has a big influence on what type of experience a prospect believes they’ll get from your business—which means it plays a huge role in how likely they are to contact you to learn more.

When things aren’t going well, salespeople often give in to a quick and easy sale to get through a dry spell. Here’s why that’s a bad idea.

In insurance, acquiring a new customer can be much more expensive than retaining one. If your agency suffers from a high customer churn rate, that means your profits will be eaten up by the cost of replacing them.

Why do so many meetings with prospects fizzle out and go nowhere? The key to getting prospects to buy what you’re selling starts with getting them to buy you.

To kick off the New Year right, here are five outside-the-box ways to retain insurance clients.

It’s time for agents to accept that millennials make up the majority of potential insurance customers, and develop a new customer experience tailored for this generation.

Prevent prospects from disappearing by using a series of critical qualifying questions.