Sales and Marketing

Here are eight ways to reaffirm relationships with existing clients and build new ones with prospects.

“Ghosting” is a term that originated in the online dating world. It’s when a person stops returning calls, emails or text messages to avoid the awkwardness of saying “no,” or “I’m not interested.” Unfortunately, it has moved into the business world.

It’s going to be a while before you can get back to “business as usual,” but business, usual or not, must continue. Here are five ways you can attract new business to your agency without stepping foot outside.

Three tools that will make a big difference in helping you promote your agency on social media

How women build long-term customer relationships and loyalty.

To avoid losing control of the sale and a prospect’s attention, plan for more meaningful follow-up by incorporating a rather simple sales strategy.

As the digital marketplace evolves, the path to identifying and nurturing leads will also change. Here are three ways to get your agency started with digital marketing.

Networking is a key strategy to strengthen and develop your agency’s business opportunities, reputation and even friendships. Here are seven ways to take your networking to the next level.

If you’re a commercial agent, your next customer is probably on LinkedIn. Here’s a five-step strategy to make LinkedIn an integral part of your marketing mix.

As an industry, P-C insurers spend a lot on advertising. How does insurance advertising spending stack up against all national advertising spending? And does all that spending even make sense?