Does an Agency Need Consent Before Texting a Prospect or Client?
Is a verbal response acceptable or is there a formal way an agency needs to document proof of consent prior to texting?
Sales and Marketing
3 Ways to Make Your Brand More Authentic
Insurance needs to embrace brand authenticity to win the trust and loyalty of customers across all demographics. Here are three ways to activate your brand.
3 Steps to Decide Whether to Expand into New Product Lines
When it comes to property-casualty insurance products, the options seem endless. Here’s how to narrow them down.
Don’t Let These Marketing Myths Hold Your Agency Back
Some marketing myths just won’t die. Yet the price of accepting myths as truth can impact your bottom line, waste precious resources and mean the difference between success and failure in business.
5 Simple Steps for Creating or Redesigning Your Website
Whether your website needs a redesign or you’re planning on changing platforms, here’s a quick checklist to create a great website.
5 Best Practices to Embrace LGBTQ+ Clients
Paying attention to the LGBTQ+ community is simply good business and should matter to any independent insurance agency seeking to do better.
5 Ways Agents Can Compete Against Direct Carriers
Direct carriers are a strong competitive force, slashing prices and selling customers on price alone. Here are five ways independent agents can step up to the challenge and grow their agencies.
Growing Through Account Rounding: Why Is It So Hard?
Existing client growth is challenging. Here are three ways agencies can better serve their clients and grow revenues.
5 Ways to Improve Your Social Media Skills
Learn to connect more effectively with clients and develop customer relationships, regardless of geographic proximity.
Student of the Industry: Do Your Carriers Offer Policy Dividends?
If you’re using an insurer that pays dividends—or competing against an insurer that does—you should know their impact.
