Sales and Marketing

Here’s what you need to know to build a self-propelling customer experience model.

Even if you have a minimal posting schedule, knowing how to plan your content can be a game-changer for staying organized and on track.

Are you overwhelmed by trying to find the right content, subject lines, send time and platform? Before you throw in the towel, ask yourself these five questions.

Here are five ways to develop your relationships with existing or prospective higher net-worth personal lines customers and do more business them.

It’s easy to think that in order to compete with large companies, independent agents must also increase their marketing budget. Here’s why spending more or marketing isn’t the solution.

With nearly 6 in 10 nonprofits negatively impacted by COVID-19, independent agents have the opportunity to counsel their nonprofit clients on the issues they face.

Is a verbal response acceptable or is there a formal way an agency needs to document proof of consent prior to texting?

Insurance needs to embrace brand authenticity to win the trust and loyalty of customers across all demographics. Here are three ways to activate your brand.

When it comes to property-casualty insurance products, the options seem endless. Here’s how to narrow them down.

Some marketing myths just won’t die. Yet the price of accepting myths as truth can impact your bottom line, waste precious resources and mean the difference between success and failure in business.