How Agents Can Get into the Embedded Insurance Game
Look at your current client base. Do any of them own a business that you could collaborate with on embedded insurance?
Sales and Marketing
6 Underrated Marketing Tactics to Give Your Insurance Agency an Edge
From creating a professional website to building an email list, digital marketing strategies have become more of a task than a strategy.
3 Ways to Double-Down on the Human Touch
The way to win in today’s increasingly automated, impersonal world is to do the opposite of what everyone else is doing—go human to human.
Agency Nation Meets: Torey Maerz
In a new monthly column, get to know technology-crazy Torey Maerz.
4 Terms to Avoid When Advertising Your Insurance Agency
The use of certain words or phrases can suggest an insurance professional is acting as a risk advisor or fiduciary as opposed to the typical arm’s-length business relationship.
AN Radio: Rising in a Recession—Part 2
In the second installment of a two-part episode of Agency Nation Radio, join the group as they discuss creating realistic processes and workflows that help make the magic happen.
AN Radio: Rising in a Recession—Part 1
In the first of a two-part episode of Agency Nation Radio, tune in to a discussion about agency leadership during an recessionary economy, inflation and a hard market.
Agency Nation Meets: Olivia Schmitt
In a new monthly column, get to know insurance fangirl Olivia Schmitt.
Creating Superfans: Share Your Origin Story to Turn Customers into Advocates
Instead of leading with features and benefits, create a differentiated experience right off the bat with an impactful story. Once a customer has an emotional point of connection, your competitors won’t stand a chance.
7 Ways to Differentiate Yourself in the Sales Process
Differentiation often starts with marketing, but it comes alive in the selling process. Even if your agency’s products and services are superior to all others, it means nothing if you can’t convey that to your buyers.
