7 Findings From the 2024 Agency Universe Study
The study looks at the independent agency ecosystem as it gains distance from the pandemic and navigates the obstacles presented by the hard market.
Sales and Marketing
Let’s Get Social: Elevate Your Agency’s Social Media
On this episode of Agency Nation Radio, Joseph Cox, director of marketing at Trusted Choice®, hosts a conversation with two independent insurance agents about practical tips to elevate an agency’s social media game.
More Homeowners Shop for Coverage but Most Stay Put
A record 6.8% of all home insurance customers are actively shopping for new policies in 2024, yet only 2.2% of homeowners switched policies as a result.
Unleash Growth With Pet Insurance
Me-wow! Pet insurance is the fastest-growing property & casualty line.
8 Ways Automated SMS Is Redefining Sales and Marketing Strategies
Add texting to your marketing strategy to improve customer relationships, increased efficiency and better sales outcomes.
Big ‘I’ Expands Trusted Choice® Hard Market Toolkit
The newly expanded resource—which builds upon the toolkit first published in July 2023—covers a wide range of updates and strategies for navigating the challenges posed by the hard market.
4 Ways to Get High-Quality Referrals From Your Customers
If your customers are happy with your agency, why aren’t they referring more people?
7 Big ‘I’ Resources to Make the Most Of Your Website and Online Presence
Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.
Unlock Success: How the Best Practices Process Opens the Door to Growth
Use the 2024 Best Practices Study insights to see how your agency’s performance measures up—starting with sales velocity.
AN Radio: Putting Service in the Spotlight with Ashley Stafford
Ashley Stafford, insurance advisor at Williams Insurance Agency in Rehoboth Beach, Delaware, always strives to “turn challenges into opportunities and prioritize exceptional customer service,” she says.
