Sales and Marketing

Here’s a proven methodology to do every morning to capture more targeted leads and drive sales success.

Having an effective web presence is critical for every kind of small business, but particularly for independent agents who rely on sales leads and word-of-mouth referrals. Here are some tips for creating an effective homepage.

With hard market conditions being particularly acute in the personal lines space, focusing efforts on driving small commercial leads is a great way for agents to diversify their book.

Here are the emerging trends for the most popular social media platforms, and how you can leverage them to enhance your online presence.

​The Big “I” Young Agents and Trusted Choice® are teaming up to bring you the first episode in a special hard market bonus podcast series on Agency Nation Radio.

As we begin 2024, independent agents have an opportunity to meet these disruptions head-on and get ahead of a new set of emerging trends—from artificial intelligence to Generation Z in the workplace—that will continue to change the way we do business.

Growth marketing encompasses more than lead generation. It’s a systematic commitment to try different techniques to reach target audience groups.

Sales isn’t about the close. It’s about connecting first and figuring out the details afterwards.

As you start the new year, think about “how” you will interact, instead of only focusing on the task at hand.