The RAP Method: 3 Steps to Breaking Through Barriers
The RAP Method is a three-step practical approach to recognizing where you are, adjusting your strategies and persevering through challenges.
Sales and Marketing
Leverage Technology to Transition From Personal to Commercial Lines
With the changing landscape in the personal lines market due to the hard market, personal lines agents may be thinking about diversifying their revenue.
Declaration of Independents: Kelly Gonyo
Gonyo has worked every role in an independent agency—from working the front desk to producing—before starting her own agency at 32 years old with “minimal money in a tiny little office,” she says. Today, Blue Line Insurance has four branches and 15 employees, 14 of whom are women.
6 Ways AI Can Help Insurance Agents During the Policy Lifecycle
Artificial intelligence (AI) is transforming how independent agents operate, freeing agents to focus on having meaningful client conversations and providing strategic advice.
9 Things Every Agency Should Review on Its Website
Your website is more than a page on the internet—it’s your digital front door and the first impression many prospective clients have of your business.
3 Easy Ways to Promote Your Agency on Social Media
Social media is a great opportunity for agents to meet customers where they are. Here are three ways agents can use social media to promote their agency.
5 Things to Remember When Setting Up Social Media Accounts
Setting up business accounts and maintaining a consistent presence on various platforms can significantly boost your online visibility and engagement.
An Insurance Agent’s Quick Guide to Omnichannel Marketing
Your agency’s marketing channels should build off one another for greater messaging impact and more successful lead nurturing.
Consumers Want Phone Communication But Often Don’t Pick Up
Consumers believe phone calls are important for communicating with businesses, but fear of fraud prevents many from answering calls, according to a TransUnion study.
4 Tips to Give Your Marketing Purpose
A top marketing challenge today is finding new and innovative ways to stop the scroll, connect authentically and break through clutter to build trust and create tangible value.
