Identifying a Purpose Statement for Your Agency
How do you share who you are and what your business stands for? It comes down to purpose.
Sales and Marketing
Agency Nation Meets: Paul Baccaro
Paul Baccaro is the co-founder and CEO of Social Jazz. He is a lifelong tech junkie and spent the past 20-plus years building online products and taking them to market.
Amwins and Floodbase Unveil Flood Insurance for Golf Courses
Tees-to-Green flood insurance automatically triggers payments as soon as flooding inundates a golf course.
Over or Under: Explaining UM/UIM Coverage and Setting Limits
Should the uninsured motorist/underinsured motorist limits match those on the bodily injury and property damage liability coverage?
The ’80s Called and They Want Their Marketing Back
By Daniel Smith Newspaper ads. The Yellow Pages. Billboards. TV commercials. Magazine ads. If you’ve ever watched the show “Mad Men,” you may have some nostalgia for the Golden Age of advertising. In the 1960s, ad copy and television were the kings of marketing. In 1967, AT&T introduced the 1-800 number and phone call marketing…
4 Sales Strategies for Producers in the Hard Market
With limited placement options, rising customer expectations and the constant scramble to stay on top of renewals, now is the time to make the most of prospecting.
Should an Agency Record Phone Calls With Insureds?
What is the current best practice for storing those recordings in an agency management system (AMS)?
Marketing With Direct Mail: Yes, It Works
This 150-year-old marketing channel can be a real game-changer for your firm.
J.D. Power and Big ‘I’ Study: Quoting, Communication and Flexibility Key to Agent’s Carrier Satisfaction
For the seventh year in a row, the Big “I” and J.D. Power teamed up to measure property & casualty independent insurance agent perceptions of their carriers.
How the Best Practices Process Opens the Door to Growth
To get an idea of how the Best Practices process can benefit your agency, start by picking one metric, review the results, and then use the proper tools or seek education to address the performance gaps.
