Sales and Marketing

Technology is reshaping insurance sales and client management, providing new opportunities for success for insurance professionals.

For agents, roadside assistance policies offered by carriers present an opportunity to deliver a superior level of service and support to auto clients.

Mindi Zissman is the president of Zissman Media, a business-to-business content firm specializing in the risk, insurance and compliance industries.

Move beyond just sending out an occasional announcement and crossing your fingers—use these strategies to boost your reputation.

Max Revenue is half man, half meme, 100% producer and the co-founder of Max Revenue.

Here’s a proven methodology to do every morning to capture more targeted leads and drive sales success.

Having an effective web presence is critical for every kind of small business, but particularly for independent agents who rely on sales leads and word-of-mouth referrals. Here are some tips for creating an effective homepage.

With hard market conditions being particularly acute in the personal lines space, focusing efforts on driving small commercial leads is a great way for agents to diversify their book.