Sales and Marketing

A top marketing challenge today is finding new and innovative ways to stop the scroll, connect authentically and break through clutter to build trust and create tangible value.

Independent agents can transform how customers perceive value in insurance, guiding them through a challenging and evolving market.

Fribourg’s experience working in a cybersecurity distributor startup firm led to the creation of BlueZone Cyber Solutions, which combines expertise in both insurance and cybersecurity.

By Mia McGowan ​For many insurance customers, the first encounter they have with your agency is through your website. This initial impression sets the tone for your relationship with potential clients. A strong, easy-to-navigate website not only highlights the professionalism of your agency but can also help build trust. By focusing on user-friendly navigation, you can increase…

The latest Agency Nation Radio episode discusses how agencies can use the data from the Best Practices Study to make decisions and transform their business.

The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.

From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.

Negative words can have a lasting impact, often shaping how we see ourselves. The key to reprogramming your mindset is focusing on strengths and progress, especially when faced with setbacks.