Sales and Marketing

Even without a formal SEO plan, every marketer should consider a few key points to help firm up ranking results for the agency website.

Your recurring task is to create engaging, dynamic and provocative online content about insurance—a topic widely considered stuffy at best and boring at worst. Here’s how.

It’s time to clear up the myths about millennials and who they really are. Ignoring their reality is a big business mistake.

Patience is a virtue with social ROI. What should you say? Is anyone listening? And the biggest question of all: Is it worth all the work?

When was the last time you gave your sales pipelines a checkup? You might be surprised at what’s clogging up the process—and how easy it could be to repair.

“If you don’t know where you are going, any road will get you there.” Lewis Carroll might have been referring to agency investment in customer and prospect marketing.

Jean McLaren knows what consumers want—and they want you. Here’s an inside look at the new Trusted Choice® Campaign.

Larry Barker is one of my heroes. Don’t rack your brain; you’ve never heard of him. Larry is not a research scientist or athletic superstar or a dedicated missionary to a third-world country. Larry Barker is a bold salesperson—with a speech impediment.

“It’s much easier to consume the visual image than to read something.” Poet, painter and activist Lawrence Ferlinghetti made this observation long before YouTube and Instagram. Yet the concept is acutely relevant today when it comes to managing your agenc

Three sales gurus track the rapid evolution of the sales process—and what it means for independent agents.