Sales and Marketing

For a small business, is it better to focus on one social media platform than try to be a jack of all trades? Two marketing experts debate the issue.

Too many salespeople say when they’re with a customer, they create excitement and interest, but the customer’s interest wanes soon afterward. Here are four ways to ensure the customer maintains lasting beliefs about your conversation.

SEO has become anything but simple over the years. The good news for insurance agents, however, is that you can easily rank high in SEO without spending time optimizing and regularly adding content to your website.

Many consumers don’t fully understand insurance. As an insurance professional, it’s your job to educate them—and in doing so, find opportunities to gain loyal brand advocates and new policyholders.

Most prospective clients will research your business online before contacting you. Use these three steps to build your presence and start attracting more leads.

Are you ready for the next irritated customer? The one unhappy enough to post a negative review or comment online that could potentially snowball into something much, much bigger?

In insurance sales, asking questions can often be more valuable than knowing answers. It’s all about focusing on helping the other person solve a problem.

Primarily applicable to the fields of economics, political science and psychology, game theory originally addressed zero-sum games, in which one person’s gains result in another’s loss.

“Mission” and “vision” statements often find their ways into agency customer marketing pieces, media releases, blogs, presentation, website copy and more. But many are poorly constructed. Here’s how to get it right.

According to business2community.com, 80% of consumers research products online—making digital marketing a huge industry. To get your digital marketing strategy off to a great start in 2016, consider these statistics.