Agency Profile: Retro Works
After taking over the agency when their father retired, this brother-and-sister producer team gives each customer personalized, down-home attention.
Sales and Marketing
6 Digital Marketing Mistakes—and How to Avoid Them
Marketing is digital in 2016. If your digital marketing isn’t adding to your revenue stream, you might be making one of these six common mistakes.
Agency Profile: Thoroughly Modern
After completing a rebrand that evokes “action, vitality and passion” and implementing a fully digital office environment, Altasurance now aims for a national presence.
3 Steps for More Successful In-Person Sales
“We’ll have to think about it, but we’ll let you know.” Avoid the dreaded brush-off after a sales presentation with these simple strategies.
The Dos and Don’ts of Agency Branding
Does your agency’s brand resonate with prospects and clients? New research suggests it may not. Use these strategies to send the right message.
Are You Asking Customers the Right Questions?
Differentiate yourself from competitors by asking customers questions that facilitate dialogue—and avoiding questions they’ve already answered.
How to Sell Insurance to Skeptical Consumers
Many customers have doubts about not only the value of insurance, but also whether the industry has their best interests at heart. Here’s how to approach them.
10 Excuses for Lazy Prospecting
Many people tend to take it easier during the summer months—including your competitors. Could this be the perfect time to focus on sales?
Email Marketing: 11 Things to Check Before Hitting ‘Send’
Good email etiquette is essential to any marketing message. Follow these best practices to ensure your message hits its mark.
3 Online Tools for Attracting Residual Leads
Want to wake up to new leads in your inbox every Monday morning? Implement these three strategies to attract prospects—and keep them coming.
