Sales and Marketing

Your competitors will arrogantly rely on technology, massive budgets and longstanding reputations, leaving you to rely on something much better: community.

You work hard getting new accounts, you take servicing them seriously, and still, they leave. Why?

The modern sales process isn’t about the salesperson at all. It’s about the customer. Four sales gurus explain what professional sales looks like today—and where it’s going tomorrow.

Focus on your customers—or someone else will.

Should sales and CSR roles be more blended? Two independent agents debate the issue.

If you want to attract new business and consistently feed your agency new customers, you need to maintain a number of different pipelines. But before you start to beef up your marketing, you need to know what to avoid.

Regardless of what you’re selling, the sales process is a numbers game.

Building a brand is no joke. Whether you are just opening your doors, updating your brand or integrating brands through an acquisition, here’s how to make it work.

To make sure your sales proposals get the attention they deserve, it helps to view them in three phases: before, during and after.

A few players spend billions of dollars a year to cast a wide brand net—mainly because it works! As a smaller independent agency, how can you compete with such strength and vast resources? One solution: vlogging.