Sales and Marketing

Looking for the best possible marketing effort with the smallest time investment? One of the first steps you should take is to create—and follow—a comprehensive content calendar.

Are you missing the warning signs that your prospects are dissatisfied? Here are 13 unspoken “no sale signals” to watch out for.

Here are four steps you can take to distill your marketing strategy into something more efficient and trackable.

Snapchat currently boasts 158 million active users who generate more than 10 billion video views every day. Is your business taking advantage of all that interaction?

The LGBTQ dollar carries serious clout in the U.S. Is your agency prepared to serve this community as both clients and employees?

Countless companies struggle to execute their overarching business strategy because their sales force is reluctant to align performance with it.

Many millennial salespeople may rely too heavily on social media for prospecting. To get them to try other methods, ask these 10 questions.

In insurance, “marketing” typically­ references the scramble to satisfy carriers. But what drives more sales in the first place? Marketing to customers and prospects.

Without the protection of a federal trademark registration, your brand is in jeopardy. Here’s what you need to know about the process.

The search capabilities at everyone’s fingertips aren’t obstacles for agents—they’re an opportunity. Here’s how to get it right.