Sales and Marketing

Without the protection of a federal trademark registration, your brand is in jeopardy. Here’s what you need to know about the process.

The search capabilities at everyone’s fingertips aren’t obstacles for agents—they’re an opportunity. Here’s how to get it right.

For long-term business success, a scattered approach that makes online an afterthought simply won’t work. Here’s how to transform your digital marketing strategy.

Leveraging digital technology has enabled this Best Practices agency to successfully forge a territory that far exceeds its rural base.

Justin Hockley’s secret superpower is digital marketing, which has become indispensible in helping four agencies and a financial services firm succeed.

Answer these 10 questions to determine whether you’re on the right track to becoming an exceptional producer.

Instead of spending time trying to find prospects, wouldn’t it be more productive if they found you?

Customer experience is a big deal, and for good reason. But improving yours doesn’t have to cost big bucks or require an expert.

The term “value-add” is a throwback to an old way of engaging with prospects, and it has no place in today’s sales environment.

Millennials are the future of your agency. Win them now and they’ll give your business legs for the next 35 years.