Sales and Marketing

Although an insurance policy is not the same as a pair of winter boots, consumers expect their shopping experience to be convenient either way.

The first 30 seconds of any sales call has the power to either help welcome a new customer to the agency family, or stain the agency’s reputation as the newest trending hashtag in Facebook and Twitter feeds.

It’s never been so simple or cost effective to take advantage of video marketing. Here are a few types of videos for your agency to consider—and some tips to help you get started.

Thanks to new strategies and innovative technology, it’s now possible to take a consultative approach and deliver the right message to the right prospect—right on time.

How can you actively promote yourself with zero or minimal dollars? Focus on opportunities that rely more on time and effort than money. Here are some “free” awareness drivers and marketing tactics that help you do so.

Sixty-one percent of executives are likely to respond to a voicemail at work, according to a recent study. Turning prospects into clients may be just a phone call away.

After taking over the agency when their father retired, this brother-and-sister producer team gives each customer personalized, down-home attention.

Marketing is digital in 2016. If your digital marketing isn’t adding to your revenue stream, you might be making one of these six common mistakes.

After completing a rebrand that evokes “action, vitality and passion” and implementing a fully digital office environment, Altasurance now aims for a national presence.

“We’ll have to think about it, but we’ll let you know.” Avoid the dreaded brush-off after a sales presentation with these simple strategies.