Sales and Marketing

It’s one thing to create an agency marketing budget in the first place—it’s another thing entirely to execute it.

Insurance is a relationship business—people buy from people, not salespeople. Here are five ways to bring your personality to your agency’s brand.

Exhausted from competing with big names that have infinite dollars to throw at advertising? Creating a marketing budget can help you prioritize your funds to make a little go a long way.

“Ultimately,” says Woody Brown, partner at The Rhoads Group, an independent agency in Cumming, Georgia, “it’s your story that separates you from anyone that’s doing exactly what you’re doing.”

Scripting removes the pressure many producers feel.

What glitters isn’t always gold, and what’s free is not always what’s optimal. If you rely solely on referrals, here are three things you’re missing out on.

If you want your agency to be a success, making customer acquisition your top priority is a mistake. Customer retention is a far more profitable priority.

The insurance industry has a reputation for being boring. Here’s how one independent agency broke the mold to show their lighter side.

There are plenty of ways to generate leads digitally, but they will never hold a candle to the word-of-mouth referral. Most agencies, however, don’t have the volume to grow at the pace they desire.

When clients leave, it hurts financially and emotionally. Here are three reasons why they leave—and what you can do about it.