Agency Profile: Rural New York State of Mind
Leveraging digital technology has enabled this Best Practices agency to successfully forge a territory that far exceeds its rural base.
Sales and Marketing
Declaration of Independents: Justin Hockley
Justin Hockley’s secret superpower is digital marketing, which has become indispensible in helping four agencies and a financial services firm succeed.
Are You a Great Producer? Take This Quiz to Find Out
Answer these 10 questions to determine whether you’re on the right track to becoming an exceptional producer.
Make Prospects Come to You
Instead of spending time trying to find prospects, wouldn’t it be more productive if they found you?
Quick, Cheap Ways to Improve Customer Experience
Customer experience is a big deal, and for good reason. But improving yours doesn’t have to cost big bucks or require an expert.
Why You Should Stop Saying ‘Value-Added’
The term “value-add” is a throwback to an old way of engaging with prospects, and it has no place in today’s sales environment.
5 Ways to Win Millennial Clients—and 5 Ways to Lose Them
Millennials are the future of your agency. Win them now and they’ll give your business legs for the next 35 years.
How to Free Up Time for Digital Marketing
No agent has spare hours for Facebook and uncomfortable video creation. Here are four simple ways to make time—without neglecting your workload.
On-Hold Marketing: A Better Way to Handle Calls at Your Agency
Insurance organizations still rely on the phone to conduct business and get leads—which means bad call handling can be the difference between attracting new business and driving the customer away permanently.
Rewriting the Story: Don’t Accept the Disruptor Narrative
TrustedChoice.com is cutting through disruptors—and questioning the digital insurance narrative.
