Sales and Marketing

A passion for beer and fascination with brewery culture isn’t for sale. But for one blogger, it has everything to do with marketing business.

The diverse insurance experience behind the TrustedChoice.com team drives the company’s mission: building resources that position independent agents to lead the marketplace.

New consumer demands and expectations call for changes to keep up, stay relevant and close more sales. Here are five strategies that can help.

The more your team members rationalize poor service, the more they’ll cost your organization in trust equity.

Every agent’s goals for 2018 are different. But most would agree that generating more customer leads is near the top of their list. Try these proven tactics to increase not only the quantity but also the quality of your leads.

In the age of transparency, individuals and businesses can suffer serious consequences from the fallout of stupid mistakes. Here are four ways to avoid making them.

Lateral thinking involves viewing a problem in a new and unusual light by rearranging information or responses—and it can help your sales conversations reach a level of critical thought.

After losing a sale, how many times have you said, “I can’t believe it—I was sure I had that one”?

Poor leaders too easily forget the challenges a salesperson faces in finding and engaging customers. Great leaders, by contrast, are able to understand the feelings and challenges faced by the people they lead.

How can you take full advantage of your agency website? First, you need to fully understand your lead gen opportunities and the best practices that go along with them.