Why Proactive Listeners Sell More
Sales is a form of communication—and the foundation of successful communication is listening.
Sales and Marketing
3 Ways to Make a Better Impression Online
Your online impression has a big influence on what type of experience a prospect believes they’ll get from your business—which means it plays a huge role in how likely they are to contact you to learn more.
Don’t Let Low-Hanging Fruit Hold Back Your Sales
When things aren’t going well, salespeople often give in to a quick and easy sale to get through a dry spell. Here’s why that’s a bad idea.
3 Ways to Reduce Customer Churn
In insurance, acquiring a new customer can be much more expensive than retaining one. If your agency suffers from a high customer churn rate, that means your profits will be eaten up by the cost of replacing them.
9 Ways to Crack the Prospect Code
Why do so many meetings with prospects fizzle out and go nowhere? The key to getting prospects to buy what you’re selling starts with getting them to buy you.
5 More Creative Ways to Retain Insurance Clients
To kick off the New Year right, here are five outside-the-box ways to retain insurance clients.
3 Ways to Give Millennial Customers What They Want
It’s time for agents to accept that millennials make up the majority of potential insurance customers, and develop a new customer experience tailored for this generation.
16 Questions for Determining Whether a Prospect Is Worth Pursuing
Prevent prospects from disappearing by using a series of critical qualifying questions.
Going Up: 5 Simple Ways to Grow Your Agency’s Sales
It’s the time of year when resolutions abound. Some are realistic, others not so much. But with these five steps to improve your agency’s sales, the Big “I” has your back.
Trial and Error: There’s No Silver Bullet for Marketing
In marketing, there are no rules. There is nothing that works for every situation or business. With that in mind, here are a few recommendations on how to find an approach that works for you.
