Sales and Marketing

Many millennial salespeople may rely too heavily on social media for prospecting. To get them to try other methods, ask these 10 questions.

In insurance, “marketing” typically­ references the scramble to satisfy carriers. But what drives more sales in the first place? Marketing to customers and prospects.

Without the protection of a federal trademark registration, your brand is in jeopardy. Here’s what you need to know about the process.

The search capabilities at everyone’s fingertips aren’t obstacles for agents—they’re an opportunity. Here’s how to get it right.

For long-term business success, a scattered approach that makes online an afterthought simply won’t work. Here’s how to transform your digital marketing strategy.

Leveraging digital technology has enabled this Best Practices agency to successfully forge a territory that far exceeds its rural base.

Justin Hockley’s secret superpower is digital marketing, which has become indispensible in helping four agencies and a financial services firm succeed.

Answer these 10 questions to determine whether you’re on the right track to becoming an exceptional producer.

Instead of spending time trying to find prospects, wouldn’t it be more productive if they found you?

Customer experience is a big deal, and for good reason. But improving yours doesn’t have to cost big bucks or require an expert.