Sales and Marketing

A few players spend billions of dollars a year to cast a wide brand net—mainly because it works! As a smaller independent agency, how can you compete with such strength and vast resources? One solution: vlogging.

Lead generation is critical to your success. However, equally important is lead cultivation—something many agents tend to overlook.

What is the likelihood that someone would recommend your agency to a friend or colleague?

How should you go about finding prospects who are not only interested in buying, but also willing to do business with someone they don’t know, let alone trust?

Sometimes, salespeople need to stop talking, start asking questions—and listen. Here are eight questions that get prospects talking.

Word of mouth, repeat business and referrals used to be enough to maintain a thriving insurance practice. But today, buyers have more options than ever before, and the phone doesn’t ring like it used to.

Online marketing is obviously important in today’s digital age. But never underestimate the power of human interaction.

How do you think your clients or prospects would prefer to spend $1,000: a) toward a vacation of their choice or b) toward purchasing an insurance policy?

By 2020, video will account for 79% of global internet traffic. If you’re not using video as a prospecting tool, you could be missing out on serious revenue for your agency.

Lots of money, time and effort goes into acquiring customers, but not nearly enough goes into keeping them. Here are seven ways to strengthen customer relationships.