Sales and Marketing

After working in claims for a carrier and later for State Farm, Mark Bailey realized he wanted to leave a personal mark on his business—and the captive culture wasn’t conducive to that goal.

Why do some presentations elicit enthusiastic responses, while others fall flat? Is it the content, the preparation, the person or something else?

You love your top performers. But are they holding you hostage to the point where they’re causing more damage than they’re worth?

None of us wants to go out into the world, take risks and give our 100% effort just to get shot down. But these moments can lead to a better self.

Looking for the best possible marketing effort with the smallest time investment? One of the first steps you should take is to create—and follow—a comprehensive content calendar.

Are you missing the warning signs that your prospects are dissatisfied? Here are 13 unspoken “no sale signals” to watch out for.

Here are four steps you can take to distill your marketing strategy into something more efficient and trackable.

Snapchat currently boasts 158 million active users who generate more than 10 billion video views every day. Is your business taking advantage of all that interaction?

The LGBTQ dollar carries serious clout in the U.S. Is your agency prepared to serve this community as both clients and employees?

Countless companies struggle to execute their overarching business strategy because their sales force is reluctant to align performance with it.