Sales and Marketing

At the Agency Nation Elevate 2020 conference, Liberty Mutual and Safeco outlined ways to optimize digital presence during the coronavirus pandemic.

With the coronavirus pandemic leaving its mark, businesses should adapt—not stop.

In the aftermath of the COVID-19 outbreak, proactive communication as we know it has changed and has forced us to pivot our strategies to support policyholders in new ways.

To better understand the questions both consumers and marketers face, Jornaya took a closer look at the insurance shopping journeys in auto, home and health.

Here are eight ways to reaffirm relationships with existing clients and build new ones with prospects.

“Ghosting” is a term that originated in the online dating world. It’s when a person stops returning calls, emails or text messages to avoid the awkwardness of saying “no,” or “I’m not interested.” Unfortunately, it has moved into the business world.

It’s going to be a while before you can get back to “business as usual,” but business, usual or not, must continue. Here are five ways you can attract new business to your agency without stepping foot outside.

Three tools that will make a big difference in helping you promote your agency on social media

How women build long-term customer relationships and loyalty.

To avoid losing control of the sale and a prospect’s attention, plan for more meaningful follow-up by incorporating a rather simple sales strategy.