Sales and Marketing

In insurance, acquiring a new customer can be much more expensive than retaining one. If your agency suffers from a high customer churn rate, that means your profits will be eaten up by the cost of replacing them.

Why do so many meetings with prospects fizzle out and go nowhere? The key to getting prospects to buy what you’re selling starts with getting them to buy you.

To kick off the New Year right, here are five outside-the-box ways to retain insurance clients.

It’s time for agents to accept that millennials make up the majority of potential insurance customers, and develop a new customer experience tailored for this generation.

Prevent prospects from disappearing by using a series of critical qualifying questions.

It’s the time of year when resolutions abound. Some are realistic, others not so much. But with these five steps to improve your agency’s sales, the Big “I” has your back.

In marketing, there are no rules. There is nothing that works for every situation or business. With that in mind, here are a few recommendations on how to find an approach that works for you.

In insurance, the money is in the renewals. Now, your clients want to know if you are actually a cool insurance agency or if it was all just a facade. What are you going to do to keep them coming back for more?

Take a look at your calendar. How much time do you have specifically set aside over the next 90 days to do business development work?

Many independent agencies don’t have the kind of financial or human resources necessary to offer their insurance clients convenient tech like chat services, 24/7 availability, mobile-optimized websites and mobile apps.