Sales and Marketing

Word of mouth, repeat business and referrals used to be enough to maintain a thriving insurance practice. But today, buyers have more options than ever before, and the phone doesn’t ring like it used to.

Online marketing is obviously important in today’s digital age. But never underestimate the power of human interaction.

How do you think your clients or prospects would prefer to spend $1,000: a) toward a vacation of their choice or b) toward purchasing an insurance policy?

By 2020, video will account for 79% of global internet traffic. If you’re not using video as a prospecting tool, you could be missing out on serious revenue for your agency.

Lots of money, time and effort goes into acquiring customers, but not nearly enough goes into keeping them. Here are seven ways to strengthen customer relationships.

A passion for beer and fascination with brewery culture isn’t for sale. But for one blogger, it has everything to do with marketing business.

The diverse insurance experience behind the TrustedChoice.com team drives the company’s mission: building resources that position independent agents to lead the marketplace.

New consumer demands and expectations call for changes to keep up, stay relevant and close more sales. Here are five strategies that can help.

The more your team members rationalize poor service, the more they’ll cost your organization in trust equity.

Every agent’s goals for 2018 are different. But most would agree that generating more customer leads is near the top of their list. Try these proven tactics to increase not only the quantity but also the quality of your leads.