Sales and Marketing

Should sales and CSR roles be more blended? Two independent agents debate the issue.

If you want to attract new business and consistently feed your agency new customers, you need to maintain a number of different pipelines. But before you start to beef up your marketing, you need to know what to avoid.

Regardless of what you’re selling, the sales process is a numbers game.

Building a brand is no joke. Whether you are just opening your doors, updating your brand or integrating brands through an acquisition, here’s how to make it work.

To make sure your sales proposals get the attention they deserve, it helps to view them in three phases: before, during and after.

A few players spend billions of dollars a year to cast a wide brand net—mainly because it works! As a smaller independent agency, how can you compete with such strength and vast resources? One solution: vlogging.

Lead generation is critical to your success. However, equally important is lead cultivation—something many agents tend to overlook.

What is the likelihood that someone would recommend your agency to a friend or colleague?

How should you go about finding prospects who are not only interested in buying, but also willing to do business with someone they don’t know, let alone trust?

Sometimes, salespeople need to stop talking, start asking questions—and listen. Here are eight questions that get prospects talking.