Sales and Marketing

“Ultimately,” says Woody Brown, partner at The Rhoads Group, an independent agency in Cumming, Georgia, “it’s your story that separates you from anyone that’s doing exactly what you’re doing.”

Scripting removes the pressure many producers feel.

What glitters isn’t always gold, and what’s free is not always what’s optimal. If you rely solely on referrals, here are three things you’re missing out on.

If you want your agency to be a success, making customer acquisition your top priority is a mistake. Customer retention is a far more profitable priority.

The insurance industry has a reputation for being boring. Here’s how one independent agency broke the mold to show their lighter side.

There are plenty of ways to generate leads digitally, but they will never hold a candle to the word-of-mouth referral. Most agencies, however, don’t have the volume to grow at the pace they desire.

When clients leave, it hurts financially and emotionally. Here are three reasons why they leave—and what you can do about it.

These mistakes could be limiting your ability to build healthier relationships, sell more and coach better.

Here are some ideas that will put you on the right track toward improving your customers’ experience during the sale, as well as a few ways to maintain a relationship once they’re officially clients.

Here are three principles that can help your marketing and sales departments achieve better synergy.