Sales and Marketing

If you’re like most insurance agency owners, you have an ideal client you’re trying to reach with your marketing. But how do you reach more of them, consistently and cost-effectively?

When Taylor Schoen meets with a client to talk coverage, he doesn’t stay behind his desk. “I sit down with someone side by side—not across from them, because I’m not superior,” Schoen explains. “We go through everything, with all their current coverage on

By defining and maintaining an agency-wide sales approach, your agency can create a uniform, consistent message to potential clients. Here are three ways your agency can benefit.

Prospecting determines whether an agency stagnates or succeeds. If you’re struggling to land meetings with prospects, dig into the problem with these four steps.

Even agencies who have formalized programs struggle to raise awareness. Here are 10 digital marketing strategies to increase referrals for your business.

While others approach business with a one-move-at-a-time checkers mindset, you can get ahead of the game with a chess mindset.

What sets your agency apart from the competition? Is it having a well-known brand or product? Or is it being in the right place at the right time with the right message? The answer is neither. The primary competitive differentiator is a great consumer exp

Dani Kimble spent most of her life building a career in dance. But when a knee injury struck, her doctor advised her to consider a different kind of future. “It was devastating to me at the time, but now, looking back, I feel like it was really a blessing

In today’s hypercompetitive marketplace, it’s imperative that your employees produce. Here are eight tips to rev your sales engine and improve producer performance.

Here are four ways to develop a strategy to generate more introductions with prospects who will value your offerings and build a business relationship with you.