Sales and Marketing

It’s easy to think that in order to compete with large companies, independent agents must also increase their marketing budget. Here’s why spending more or marketing isn’t the solution.

With nearly 6 in 10 nonprofits negatively impacted by COVID-19, independent agents have the opportunity to counsel their nonprofit clients on the issues they face.

Is a verbal response acceptable or is there a formal way an agency needs to document proof of consent prior to texting?

Insurance needs to embrace brand authenticity to win the trust and loyalty of customers across all demographics. Here are three ways to activate your brand.

When it comes to property-casualty insurance products, the options seem endless. Here’s how to narrow them down.

Some marketing myths just won’t die. Yet the price of accepting myths as truth can impact your bottom line, waste precious resources and mean the difference between success and failure in business.

Whether your website needs a redesign or you’re planning on changing platforms, here’s a quick checklist to create a great website.

Paying attention to the LGBTQ+ community is simply good business and should matter to any independent insurance agency seeking to do better.

Direct carriers are a strong competitive force, slashing prices and selling customers on price alone. Here are five ways independent agents can step up to the challenge and grow their agencies.

Existing client growth is challenging. Here are three ways agencies can better serve their clients and grow revenues.